{"id":6198,"date":"2026-03-06T18:30:55","date_gmt":"2026-03-06T10:30:55","guid":{"rendered":"https:\/\/imastudio.com\/?p=6198"},"modified":"2026-03-17T10:40:07","modified_gmt":"2026-03-17T02:40:07","slug":"how-to-use-openclaw-beginner-tutorial","status":"publish","type":"post","link":"https:\/\/imastudio.com\/pt\/blog\/how-to-use-openclaw-beginner-tutorial","title":{"rendered":"How to Use OpenClaw: Beginner Tutorial + 4 Real Automation Commands"},"content":{"rendered":"<p>You haven&#8217;t heard of <strong>OpenClaw<\/strong> yet?<\/p>\n\n\n\n<p>You might be a little late.<\/p>\n\n\n\n<p>Over the past few months, OpenClaw has been showing up everywhere in the AI world.<\/p>\n\n\n\n<p>Developers are building agents with it, and creators are experimenting with ways to automate everyday tasks.<\/p>\n\n\n\n<p>But when many people actually try OpenClaw for the first time, they quickly run into things like:<\/p>\n\n\n\n<p>Docker, environment variables, gateway setup&#8230; \ud83e\udd26<\/p>\n\n\n\n<p>And then the real question appears:<\/p>\n\n\n\n<p><strong>&#8220;Okay\u2026but how do I actually use this?&#8221;<\/strong> \ud83e\udd14<\/p>\n\n\n\n<p>This guide walks through the basics of OpenClaw and shows a few practical commands you can try right away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is OpenClaw?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/\u4e0b\u8f7d.webp\" alt=\"\" class=\"wp-image-6210\" style=\"object-fit:cover;width:500px;height:500px\" srcset=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/\u4e0b\u8f7d.webp 225w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/\u4e0b\u8f7d-150x150.webp 150w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/\u4e0b\u8f7d-12x12.webp 12w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p>OpenClaw is an open-source AI automation framework designed to build AI agents that can execute real workflows.<\/p>\n\n\n\n<p>Instead of using AI purely for conversation, OpenClaw connects models, tools, and APIs into automated pipelines.<\/p>\n\n\n\n<p>For example, a creator workflow might look like this:<\/p>\n\n\n\n<p><strong>Idea \u2192 Write article \u2192 Generate images \u2192 Create video \u2192 Publish to social media<\/strong><\/p>\n\n\n\n<p>Normally that process requires several different tools.<\/p>\n\n\n\n<p>OpenClaw aims to connect those steps into a single automated workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Started With OpenClaw<\/h2>\n\n\n\n<p>To start using OpenClaw, the basic setup usually involves three steps.<\/p>\n\n\n\n<p><strong>Quick Setup Overview<\/strong> \ud83d\udc49<\/p>\n\n\n\n<p>Estimated setup time: <strong>15\u201320 minutes<\/strong><br>Requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>macOS or Linux<\/li>\n\n\n\n<li>Terminal access<\/li>\n\n\n\n<li>Internet connection<\/li>\n\n\n\n<li>An AI model API key (optional but recommended)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Install OpenClaw<\/h3>\n\n\n\n<p>Want a full step-by-step installation guide?<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\ud83d\udc40Below is a simplified version of the OpenClaw installation process for beginners.<\/summary>\n<ul class=\"wp-block-list\">\n<li>1. Open Terminal<\/li>\n<\/ul>\n\n\n\n<p>First, open the <strong>Terminal<\/strong> application on your computer.<\/p>\n\n\n\n<p>On macOS, you can find it by searching for <strong>Terminal<\/strong> in Spotlight or Applications.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2. Install Homebrew<\/li>\n<\/ul>\n\n\n\n<p>Check whether Homebrew is installed: brew<\/p>\n\n\n\n<p>If the command returns <strong>not found<\/strong>, install Homebrew from: <a href=\"https:\/\/brew.sh\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/brew.sh<\/a><\/p>\n\n\n\n<p>Copy the installation command from the website and run it in Terminal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3. Install Xcode Command Line Tools<\/li>\n<\/ul>\n\n\n\n<p>Run the following command: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>xcode-select --install<\/code><\/pre>\n\n\n\n<p>This installs the developer tools required by many Node packages.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4. Install Git<\/li>\n<\/ul>\n\n\n\n<p>Check if Git is installed: git<\/p>\n\n\n\n<p>If the command is not found, install Git: brew install git<\/p>\n\n\n\n<p>Or download it from: <a href=\"https:\/\/git-scm.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/git-scm.com<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5. Install NVM (Node Version Manager)<\/li>\n<\/ul>\n\n\n\n<p>Run one of the following commands:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>curl -o- https:\/\/raw.githubusercontent.com\/nvm-sh\/nvm\/v0.40.4\/install.sh | bash<\/code><\/pre>\n\n\n\n<p>ou<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>wget -qO- https:\/\/raw.githubusercontent.com\/nvm-sh\/nvm\/v0.40.4\/install.sh | bash<\/code><\/pre>\n\n\n\n<p>After installation, restart the terminal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6. Install Node.js<\/li>\n<\/ul>\n\n\n\n<p>First check available Node versions: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>nvm ls-remote<\/code><\/pre>\n\n\n\n<p>Then install a stable version: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>nvm install v24.14.0<\/code><\/pre>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7. Install OpenClaw<\/li>\n<\/ul>\n\n\n\n<p>Run the following command: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>npm install -g openclaw<\/code><\/pre>\n\n\n\n<p>After installation, check the version: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>openclaw --version<\/code><\/pre>\n\n\n\n<p>If a version number appears, the installation was successful.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8. Run the Setup Wizard<\/li>\n<\/ul>\n\n\n\n<p>Run: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>openclaw onboard<\/code><\/pre>\n\n\n\n<p>Choose: QuickStart<\/p>\n<\/details>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2 Connect an AI Model<\/h3>\n\n\n\n<p>Next, configure OpenClaw by adding your AI provider API key.<\/p>\n\n\n\n<p>This allows OpenClaw to execute tasks using the selected model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3 Start the Gateway<\/h3>\n\n\n\n<p>Finally, start the OpenClaw gateway service.<\/p>\n\n\n\n<p>Once the gateway is running, OpenClaw can begin executing workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 Real Things You Can Automate With OpenClaw<\/h2>\n\n\n\n<p>Once OpenClaw is running, the real question becomes:<\/p>\n\n\n\n<p><strong>What can you actually automate with it?<\/strong><\/p>\n\n\n\n<p>Here are four practical examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Automatically Send Personalized Emails<\/h3>\n\n\n\n<p><strong>OpenClaw Command Examples <\/strong>\u2b07\ufe0f<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Read the contacts file clients.xlsx.\nFor each contact, generate a personalized email\nbased on their name and company.\nPrepare the email drafts in Gmail\nand notify me in Slack when they are ready.<\/code><\/pre>\n\n\n\n<p>Instead of writing dozens of emails manually, OpenClaw can generate personalized drafts for each contact automatically.<\/p>\n\n\n\n<p>What normally takes <strong>an hour of writing<\/strong> can often be done in <strong>just a few minutes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Generate and Schedule Social Media Posts<\/h3>\n\n\n\n<p><strong>OpenClaw Command Examples \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Create social media content about \"AI automation tools\".\nGenerate:\na Twitter thread\na LinkedIn post\nan Instagram caption\nSchedule the posts for next Tuesday at 10 AM.<\/code><\/pre>\n\n\n\n<p>With a single command, one idea can turn into multiple social media posts.<\/p>\n\n\n\n<p>This is especially useful for creators who regularly publish content across different platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Summarize Customer Emails<\/h3>\n\n\n\n<p><strong>OpenClaw Command Examples \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Check my inbox every morning at 8 AM.\nFind customer emails from the last 24 hours,\nsummarize key requests,\nand send a report to Slack.<\/code><\/pre>\n\n\n\n<p>Instead of reading every message manually, OpenClaw can scan your inbox and highlight what actually matters.<\/p>\n\n\n\n<p>Teams often use workflows like this to stay on top of customer requests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Monitor Logs and Detect Errors<\/h3>\n\n\n\n<p><strong>OpenClaw Command Examples \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Check server logs every 10 minutes.\nIf critical errors appear,\nsummarize the issue\nand send an alert to Slack.<\/code><\/pre>\n\n\n\n<p>This kind of automation can be helpful for teams that need to keep an eye on systems without constantly watching logs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge Many Users Run Into<\/h2>\n\n\n\n<p>OpenClaw can automate powerful workflows.<\/p>\n\n\n\n<p>But setting them up often requires technical work such as:<\/p>\n\n\n\n<p>\u2022 server configuration<\/p>\n\n\n\n<p>\u2022 API management<\/p>\n\n\n\n<p>\u2022 workflow debugging<\/p>\n\n\n\n<p>For developers this level of control is valuable.<\/p>\n\n\n\n<p>But many creators simply want one thing:<\/p>\n\n\n\n<p><strong>Turn ideas into content quickly \u2014 without spending hours configuring systems.<\/strong><\/p>\n\n\n\n<p><strong>This is exactly where tools like <a href=\"https:\/\/www.imaclaw.bot\" rel=\"nofollow noopener\" target=\"_blank\">Eu sou uma garra<\/a> come in. \ud83d\udc4b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls muted poster=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/maxresdefault.webp\" src=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/tutorial.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meet Ima Claw<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1009\" src=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b-1024x1009.webp\" alt=\"\" class=\"wp-image-6208\" style=\"object-fit:cover;width:500px;height:500px\" srcset=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b-1024x1009.webp 1024w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b-300x295.webp 300w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b-768x756.webp 768w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b-1536x1513.webp 1536w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b-12x12.webp 12w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/3afc4c64-25ed-4d54-ba3d-0f727b48310b.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.imaclaw.bot\" rel=\"nofollow noopener\" target=\"_blank\">Eu sou uma garra<\/a><\/strong> is a multimodal AI agent built by<strong> <a href=\"https:\/\/imastudio.com\/pt\">Ima Studio<\/a> <\/strong>and designed specifically for creators.<\/p>\n\n\n\n<p>Its workflow is simple:<\/p>\n\n\n\n<p><strong>Idea \u2192 Creation \u2192 Publication<\/strong><\/p>\n\n\n\n<p>You describe an idea, and the system can generate:<\/p>\n\n\n\n<p>\u2705<strong>Content writing<\/strong><br>Blog posts, scripts, marketing copy, and social captions.<\/p>\n\n\n\n<p>\u2705 <strong>AI image generation<\/strong><br>Generate visuals using models like Nano Banana, Midjourney, SeeDream, DALL-E, and Imagen.<\/p>\n\n\n\n<p>\u2705 <strong>AI video production<\/strong><br>Create short videos, storyboards, ads, and clips using models such as Sora, Kling, Wan, and Veo.<\/p>\n\n\n\n<p>\u2705 <strong>AI music creation<\/strong><br>Generate songs, background music, and sound effects with AI music models.<\/p>\n\n\n\n<p>\u2705 <strong>Social media inspiration<\/strong><br>Find trending topics, generate viral post ideas, and create platform-ready content.<\/p>\n\n\n\n<p>\u2705 <strong>One-click publishing<\/strong><br>Publish content across multiple platforms without switching tools.<\/p>\n\n\n\n<p>All within a single workflow.<\/p>\n\n\n\n<p>It\u2019s a <strong>personal creative agent that evolves with you.<\/strong><\/p>\n\n\n\n<p>Your Claw runs <strong>24\/7 in the cloud<\/strong>, remembers your <strong>brand voice and creative style<\/strong>, and gradually learns how you work. \ud83e\udd29<\/p>\n\n\n\n<p>The more you use it, the better it understands your workflow.<\/p>\n\n\n\n<p>You can even expand its abilities by installing <strong>new Skills<\/strong> from the Skill Market \u2014 turning your Claw into a custom AI creative system.<\/p>\n\n\n\n<p>Instead of juggling tools and configurations, creators can focus on the idea \u2014 and let <strong><a href=\"https:\/\/www.imaclaw.bot\" rel=\"nofollow noopener\" target=\"_blank\">Eu sou uma garra<\/a><\/strong> handle the rest. \ud83c\udf8a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"934\" height=\"1000\" src=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/20260306-175117.webp\" alt=\"\" class=\"wp-image-6213\" style=\"object-fit:cover;width:500px;height:500px\" srcset=\"https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/20260306-175117.webp 934w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/20260306-175117-280x300.webp 280w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/20260306-175117-768x822.webp 768w, https:\/\/imastudio.com\/wp-content\/uploads\/2026\/03\/20260306-175117-11x12.webp 11w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Try Ima Claw<\/h2>\n\n\n\n<p>Looking for a simpler alternative to OpenClaw? <strong><a href=\"https:\/\/www.imaclaw.bot\" rel=\"nofollow noopener\" target=\"_blank\">Eu sou uma garra<\/a><\/strong> is designed for creators who want automation without complex setup.<\/p>\n\n\n\n<p>Adopt your first <strong>AI Claw<\/strong> and start building your creative workflow. \ud83e\udd9e<\/p>\n\n\n\n<p>Your Claw runs in the cloud, works across your favorite platforms, and is trained to create the way you do.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.imaclaw.bot\" style=\"color:#c24949;background-color:#b1daf3\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Adopt Your First AI Claw Now<\/strong><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>You haven&#8217;t heard of OpenClaw yet? You might be a little late. Over the past few months, OpenClaw has been showing up everywhere in the AI world. Developers are building agents with it, and creators are experimenting with ways to automate everyday tasks. But when many people actually try OpenClaw for the first time, they [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"How to Use OpenClaw: Beginner Tutorial + 4 Real Automation Commands","rank_math_description":"Learn how to use OpenClaw with this beginner tutorial. See 4 real automation commands and discover a simpler creative workflow with Ima Claw.","footnotes":""},"categories":[9],"tags":[],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide"],"_links":{"self":[{"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/posts\/6198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/comments?post=6198"}],"version-history":[{"count":4,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/posts\/6198\/revisions"}],"predecessor-version":[{"id":6360,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/posts\/6198\/revisions\/6360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/media\/6215"}],"wp:attachment":[{"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/media?parent=6198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/categories?post=6198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imastudio.com\/pt\/wp-json\/wp\/v2\/tags?post=6198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}